Privacy Policy

Last updated: July 11, 2026

Serena Lana ("we", "our", or "us") operates this website and provides handmade portraits, digital products, creative resources, and related services (the "Services"). This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, place an order, subscribe to our newsletter, or otherwise interact with us.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

Depending on how you interact with our Services, we may collect the following information:

Contact information, including your name, email address, phone number, billing address, and shipping address.
Payment information necessary to process purchases. (Payment details are processed securely by our payment providers and are not stored by Serena Lana.)
Order information, including products purchased, order history, and transaction details.
Customer communications, including messages you send through contact forms or email.
Device and technical information, such as IP address, browser type, device information, cookies, and usage data.
Website usage information, including pages visited, time spent on the site, and interactions with our content.

Custom Portrait Reference Photos

If you order a custom portrait, you may voluntarily provide photographs of yourself, family members, friends, or pets.

These images are used exclusively to create your commissioned artwork, communicate with you about your order, and provide customer support when necessary. We take reasonable measures to protect these files and retain them only for as long as necessary for business, legal, or record-keeping purposes.

How We Collect Information:

Directly from you when you place an order, complete a contact form, subscribe to our newsletter, or communicate with us.

Automatically through cookies and similar technologies when you browse our website.
From trusted service providers that help us operate our business, process payments, deliver products, or provide website functionality.

How We Use Your Information:

We use your personal information to:

Process and fulfill your orders.
Deliver physical and digital products.
Respond to your questions and provide customer support.
Improve our website and Services.
Maintain website security and prevent fraud.
Comply with legal obligations.
Send order confirmations, shipping updates, and important service-related communications.

If you subscribe to our newsletter, we may also send you creative inspiration, product launches, exclusive offers, free resources, and updates about Serena Lana. You may unsubscribe at any time using the link included in every email.

Sharing Your Information

We do not sell your personal information.

We may share your information only when necessary with trusted third-party providers that help us operate our business, including services for:

payment processing;
website hosting;
email marketing;
shipping and delivery;
analytics;
cloud storage;
fraud prevention.

These providers may process personal information only as necessary to perform their services and in accordance with applicable privacy laws.

We may also disclose information when required by law or when necessary to protect our legal rights.

Cookies

Our website uses cookies and similar technologies to improve your browsing experience, understand website performance, remember your preferences, and help us improve our Services.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality.

Third-Party Services

Our website may contain links to third-party websites or services.

We are not responsible for the privacy practices or content of those third-party websites. We encourage you to review their privacy policies before providing personal information.

Children's Privacy

Our Services are not intended for children.

We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Data Security

We use reasonable administrative, technical, and organizational measures to protect your personal information.

However, no method of electronic transmission or storage can be guaranteed to be completely secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to:

provide our Services;
complete your orders;
comply with legal and tax obligations;
resolve disputes;
enforce our agreements.

When personal information is no longer required, it will be securely deleted or anonymized where appropriate.

Your Rights

Depending on your country of residence, you may have the right to:

access your personal information;
correct inaccurate information;
request deletion of your personal information;
restrict or object to certain types of processing;
withdraw consent where processing is based on consent;
request a copy of your personal information (data portability).

If you would like to exercise any of these rights, please contact us using the email address below.

International Data Transfers

Your personal information may be processed or stored in countries outside your country of residence.

Where required by law, we rely on appropriate safeguards, including Standard Contractual Clauses or other legally recognized transfer mechanisms, to protect your personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our Services, legal requirements, or business practices.

Any updates will be posted on this page together with the revised "Last updated" date.

Contact

If you have any questions about this Privacy Policy or how your personal information is processed, please contact:

Email: a.serenalana@gmail.com

Serena Lana is the data controller responsible for the personal information collected through this website.